The San Francisco-based company expects to ship its first products—tops, bottoms, and a sensor called the “core”—in early fall, and its founders say the system will help those who can’t afford a personal trainer or just want to work out more efficiently to monitor their sweat sessions in a whole new way. “It’s meant to give you that insight that you couldn’t get otherwise,” says Dhananja Jayalath, who founded the company with college roommate Chris Wiebe. Such as, if you’re doing squats to get a firm booty but are leaning too far forward, you’re probably just building quad muscles, instead. See exactly how the technology works at Well+Good!
